Companies urged to invest in the youth

By Ronald Owili

The corporate world is being urged to invest in the youth to help them acquire the necessary and much needed skilled manpower.

Youth and Enterprise Development Fund Chairman Bruce Odhiambo says this will also ensure the youth who make up the biggest chunk of the unemployed population to develop entrepreneurial skills.

He was speaking during the launch of the third edition of idea trophy innovation competition targeting undergraduates in the country.

More often than not, Kenya’s learning institutions have been accused of churning out half-baked graduates who do not have the skills to meet the needs of the job market.

This coupled with low entrepreneurial skills have contributed immensely to unemployment which currently stands at 40% with 70 percent of this number being the youth 

Those in the private sector are now being taunted as the next stage where the youth can receive mentorship on how to become entrepreneurs as opposed to being employed

Unilever has been working with public and private universities to help develop an industrialist mind among students through the idea trophy completion which is in its third year.

In the competition, participating students will be tasked with marketing new products that the firm launches and work towards strengthening its brand and market in the east African region.

The competition targets 500 students in local universities.