National carrier, Kenya Airways (KQ) has started selling tickets for its new route between Nairobi and New York that will start on 28th October this year.
Those flying on economy class will pay 89,000 shillings for a return ticket while passengers in business class will be charged 257,000 shillings for a return ticket.
KQ is banking on tourists and traders to sustain the daily nonstop flights between Kenya and the US as well as accelerate efforts to fly back into profitability.
Direct flights between Kenya and the US have been on the cards for several years.
Most of the preconditions have been met, which has KQ announce the new route between Nairobi and New York.
This makes KQ the only airline offering nonstop flights between East Africa and the USA and will reduce the duration it takes one to fly between the two countries by about seven hours.
The airline is upbeat that the new Nairobi-New York route will have a multiplier effect, generating direct employment of pilots and crew as well as indirect employment opportunities for suppliers of various services.
KQ is banking on tourism, with the US being a key tourist source market and business riding on horticulture and goods listed under the African Growth Opportunity Act (AGOA) to sustain the daily flights.
Kenya Airways is mulling over terminating subleases of aircrafts to boost its business and is optimistic that the new route will help accelerate its efforts to fly it back into profitability.