KTB targets Europe’s ITB Expo to boost tourism

Written By: Regina Manyara


An estimated 42 Kenyan travel agents will showcase Kenya’s tourism products during the ITB Expo in Berlin, Germany in a move to encourage more tourists to visit the Country.

Kenya Tourism Board has target the Europe’s largest tourism expo to boost the influx of tourists as well as create an opportunity to network with top travel agents and get the latest intelligence on global tourism trends.

Europe is the leading tourist source market for Kenya, accounting for a 36% share of the total international arrivals to Kenya in 2017.

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The German market is ranked at position six and is among the most resilient source markets for Kenya.

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Stakeholders in the tourism sector are banking on this year’s ITB Expo in Berlin, Germany to boost tourist inflows.

KTB Chief Executive Officer Betty Radier says, “The German market still remains one of our key source markets.

We are intensifying our marketing efforts to attract the youth, the extended families as well as honeymooners who are looking for longer stays and more travel experiences in Kenya.”

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By the close of 2017, the German market recorded a 13.2% increase in arrivals into Kenya to 49,247 visitors compared to 43,502 travelers in 2016.

Radier further added, “We’ll continue to embrace the needs of the changing audiences as precipitated by the different age bands of tourists from all our key source markets to take the tourism sector’s performance to higher levels.”

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The ITB Expo in Berlin has attracted over 100,000 exhibitors from 180 countries looking to get a share of Europe’s tourism and travel market.

Kenya’s hospitality industry braved uncertainty  associated with the electioneering period in 2017 to post a 9.8% growth in total international arrivals into Kenya by air, sea and cross border to top 1.4 million visitors compared to 1.3 million arrivals in 2016.

The Kenya Tourism Board is leading the delegation for the three-day tourism fair scheduled for 7th to 11th March.



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