South African wine and spirits giant KWV has entered into a partnership with Mohan’s Oysterbay Drinks Ltd that will see the latter distribute KWV products across the region.
KWV is one of the leading wine and spirits producers in South Africa and has a distinguished heritage, celebrated around the globe. When we talk about product innovation and exceptional wine brands, KWV immediately comes to mind. Its products that include the KWV Wines; Roodeberg, Laborie and Pearly Bay have been featured in the Drinks International top 50 World’s Most Admired Wine Brands.
At a cocktail and winetasting event at The Crowne Plaza Hotel this week, KWV Regional Business Manager Mr. Stephan Rautenbach, described the new partnership as strategic and said it aims to capitalize on KWV’s heritage and Mohan’s Oysterbay Drinks Ltd’s market understanding to grow market share in the region.
KWV, which was established in 1918 and has just celebrated the conclusion of its 100th harvest, considers East Africa as an important market owing to the growing taste for superior wines and spirits and is keen to invest in introducing more consumers to its products in the region.
Mohan’s Oysterbay Drinks Ltd , Marketing & Sales Director Mr. Juan Jose Ribes, welcomed the partnership describing KWV products as well placed in a market with a growing middle-class that aspired for quality wines with a proven heritage globally. “We are very excited to welcome KWV’s brands into our rich portfolio of alcoholic, soft and energy beverages that we exclusively market in the region. KWV has always been a strong and admired brand across the world and we are confident that with our input it will grow even further and become the number one brand for consumers in the region”, Mr. Ribes said.
Mohan’s Oysterbay Drinks Ltd are the direct importers and distributors of leading international spirit brands offering a wide range of whiskey, rum, vodka, cognac, brandy, single malt, tequila, gin, liqueur & champagne brands. The company also imports and distributes the Red Bull Energy drink. You may know some of the more recognizable brands handled by Mohan’s Oysterbay Drinks Ltd such as Grants Scotch Whiskey, Glenfiddich, Three Barrels Brandy, Tullamore, Hendricks Gin and Mac Mohan Whiskey.
It was a great launch event where guests got the opportunity to experience some of KWV’s award winning products
Pictures by Jackson Mnyamwezi