The LVMH Group-owned Maison Hennessy has found a growing base of cognac lovers in Kenya prompting it to mark 150th anniversary of its Hennessy X.O brand in the country.
With the rising middle-class capable of spending at least Kshs 25,000 a bottle of the luxurious cognac, the firm is collaborating with local artists in its “World Odyssey” campaign in a time when the coronavirus pandemic has affected sales of luxury goods.
“As time goes by, we have noticed that people are appreciating a wider array of moments for tasting than they ever have before. Its versatility is what I think makes Hennessy X.O so contemporary and relevant today,” notes Renaud Fillioux de Gironde, the 8th generation Master Blender for the Maison Hennessy.
The X.O is among the firms top selling brands worldwide for the last one and a half century following its launch in the United States in 1871.
“Most of all, it became synonymous with elegance and quality, thanks to a graceful yet complex blend of Eaux-de-vie. This alchemy gives the cognac its intense amber hue, rich layering of flavours with extraordinary persistence on the palate,” The firm said in a statement.
The firm attributes the popularity and success of the brand to a meticulous blending process over the years which has enabled it preserve its original quality and taste.
“To fully describe the cognac’s many facets, the Hennessy Tasting Committee has singled out flavours, sensations and emotions and charted the censorial odyssey that defines the Hennessy X.O experience,” it added.