Alcohol manufactures move to court over adverts

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By Mangera Daisy

The Alcoholic Beverages Association of Kenya has moved to court seeking to stop prosecution of their members over failure to stop airing of alcohol adverts during watershed period.

They now want the court to stop the intended prosecution of its members, among them chief executive officers of beer companies, who failed to comply with the demands by Kenya Film and Classification Board (KFCB) to submit alcohol adverts for scrutiny and approval.

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The suit filed before Nairobi Milimani Court on Thursday, names KFCB together with Attorney General as first and second respondents respectively.

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The directors of the companies under the alcoholic beverages association believe that the threat to prosecute them if they do not stop airing of advertisement for their products is in breach of law.

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The suit follows a directive from the film board which had directed management of alcohol manufacturing companies to submit their advertisement for scrutiny.

According to the suit papers, the members argue that KFCB was overstepping its mandate by venturing into the regulations of advertisements.

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In essence, the association wants the mandate of the board be restricted to classification and imposition of age restriction on viewership of films exhibited in the country.

The alcohol manufactures, cited in the suit that the board has no authority to examine, approve and clarify alcoholic advertisements.

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