The Anti-Counterfeit Agency has embarked on sensitization at the grassroots level in efforts to fight contrabands goods in the market.
Trade Principal Secretary Dr. Chris Kiptoo says unscrupulous dealers are taking advantage of unsuspecting Kenyans rushing to cash in on various flash sale deals during the festive season and has urged consumers to be cautious and report such cases as governments fight against illicit trade intensifies.
According to the Kenya Association of Manufacturers, illicit trade accounts for about 40% of the goods in the country while the taxman losses over 200 billion shillings to the vice.
In efforts geared at alleviating this, the Anti-Counterfeit Agency has embarked on a sensitization program targeting those at the grassroots level.
This comes in the wake of the expected increased sales ahead of the festive season.
The Trade PS has urged consumers to be cautious and report any cases of contraband goods to the respective authorities.
The fight against contrabands is expected to support the local manufacturing sector and job creation efforts.
The anti-counterfeit campaign would target various counties.