Home Business Car & General partners with Indian firm to distribute farm implements

Car & General partners with Indian firm to distribute farm implements

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Left-right: Beri Udyog (P) Limited Area Manager for Africa Himank Kochhar , Car & General Managing Director, Trading David Chesoni, Agricultural Division Manager Naomi Karagu and Beri Udyog (P) Limited Executive Director Karan Beri discuss the features of one of the Beroni implements on display at Car & General's showroom.

Nairobi Securities Exchange-listed distributor of power solutions and agricultural
machinery Car & General has entered into a dealership agreement with Udyog (P)Limited, the India-based manufacturer of Beroni, a globally acknowledged range of farm implements.

Under the deal, Car & General will serve as the exclusive distributor of Beroni
agricultural implements in Kenya.

Known for its cutting-edge technology and precision engineering, Beroni, offers a wide range of agricultural machinery, including ploughs, harrows, seeders, cultivators, and more. These state-of-the-art implements are designed to enhance farming efficiency, productivity, and profitability.

“This partnership is aligned with our commitment to providing our customers with the
exceptional range of Beroni farm implements to our Kenyan farmers. Beroni´s reputation
for excellence and their focus on developing innovative and reliable agricultural
equipment, values that perfectly complement our own values,” said Car & General
Managing Director, Trading David Chesoni.

Adding that the partnership marks a significant milestone in the company’s commitment to providing Kenyan farmers with innovative agricultural solutions.

The dealership signals Car & General and Beroni’s plans to tap in to the growing
agricultural sector in Kenya in line with the government’s agenda of boosting agricultural
productivity, food security and job creation and ultimately contribute to the country’s
overall economic development.

It adds to the wide range of products that target various sectors including mining and construction, mobility and transport, power generation and financial services.

With its extensive network of sales and service centers and authorized dealerships, Car
& General will offer comprehensive technical support and reliable after-sales service to
ensure farmers maximize their returns from their Beroni implements.

Beroni farm implements are manufactured using the highest industry standards and
incorporate the latest technological advancements. With their durability, precision, and ease of use, these implements empower farmers to optimize their operations to achieve
optimal yields.

“We believe that Car & General’s deep understanding of the local market, their
commitment to customer satisfaction, makes them an ideal partner to distribute our farm
implements, and their extensive reach will enable us to empower Kenyan farmers with
cutting-edge agricultural technology to drive sustainable growth in the farming sector,”
noted Beri Udyog’s Area Manager for Africa, Himank Kochhar.

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