We can no longer be deaf or blind to corruption

There is a well-known English proverb with biblical origins that says: “None so deaf as those that will not hear, none so blind as those that will not see.” It means that the most deluded...

Retaining brand value through innovations

Branding has been an essential element in the creation of a company’s sustainable competitive advantage in a diverse market globally.   Strong brands in an organization are expected to maintain equity through successful management of...

Leveraging on branding to woo Kenyan voters

Kenyan politics date way back, from the de facto one party State led by KANU to the acrimonious struggle for multi-partism. The country has witnessed its fair share of political contests, with the 2002...

Building a team for success in governance and development

American entrepreneur and co-founder of Apple Steve Jobs once said: "Great things in business are never done by one person; they're done by a team of people." This is true, not just in business, but...

President Uhuru has enhanced relations with Foreign nations

There was a time, not so long ago, that it seemed Kenya’s relations with foreign Countries was at its worse jeopardizing business and funding. Following the 2007/8 post-election violence a decade ago, international figures remained...

War on Corruption: Putting Mother Kenya First

Among all characteristics we value a friend or partner, loyalty is often comes first. Most things can be forgiven if they were driven by loyalty, while there are few insults worse than to be...

Keeping the brand promise in Business growth

When a business builds trust, it builds the foundation of its brand. Many wonder how a business can build trust for their brand and make it a central tenet of the brand strategy. To do...

The fight against terrorism is a collective responsibility

Following a deadly terrorist attack in the Dubrovka Theater in Moscow, Vladimir Putin issued one of the most striking statements on how to respond to terror. “Russia does not negotiate with terrorists,” he told...

Ridding corruption to aid innovation growth and sustainability

It has been regularly said that innovation is the silver bullet that will help the Republic of Kenya reach its development goals, chiefly Vision 2030. Innovation can significantly advance the lives of millions of Kenyans...

Branding role in overcoming harmful products

Consumer brand perceptions towards an organization results mostly from experience they get from the products and services as compared to the communication they get from marketing. Marketing communication is seen to be appropriate in developing...
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