Branding role in overcoming harmful products

Consumer brand perceptions towards an organization results mostly from experience they get from the products and services as compared to the communication they get from marketing. Marketing communication is seen to be appropriate in developing...

Leveraging on branding to woo Kenyan voters

Kenyan politics date way back, from the de facto one party State led by KANU to the acrimonious struggle for multi-partism. The country has witnessed its fair share of political contests, with the 2002...

Keeping the brand promise in Business growth

When a business builds trust, it builds the foundation of its brand. Many wonder how a business can build trust for their brand and make it a central tenet of the brand strategy. To do...

MPs drop clause limiting candidates for fresh presidential poll

The Jubilee dominated adhoc committee has dropped the clause limiting participants of repeat presidential elections. If the law is adopted before 26th October any candidate will be legible to challenge President Uhuru Kenyatta in...

Apology to Mrs Dorcas Kombo

In an article appearing on the website on March 3, 2011, we made reference to the wife of former Local government Minister Musikari Kombo as having been charged at the anti-corruption court with three...
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