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Opinion Editorial

"The views expressed in this article are his own and don't necessarily reflect KBC's opinion"

Retaining brand value through innovations

Branding has been an essential element in the creation of a company’s sustainable competitive advantage in a diverse market globally.   Strong brands in an organization are expected to maintain equity through successful management of...

President Kenyatta on right track in service delivery

Just as you can’t make an omelette without cracking eggs, in politics you can’t make progress without unsettling people a majority of whom would be your allies. That is the way of the world....

“Software” to make Big Four agenda realistic, attainable is evident

The Big Four agenda for inclusive growth in Kenya signals a significant shift in the Country’s development trajectory to focus more on policies and projects that directly impact the life of the ordinary citizen. Previously,...

Youth should ride on Big Four to assert Leadership

Youth are often the most neglected agents of change and development in many societies, yet they constitute majority of the population in the Country. The proportion of Kenyan youth to the country’s population is one...

Branding role in overcoming harmful products

Consumer brand perceptions towards an organization results mostly from experience they get from the products and services as compared to the communication they get from marketing. Marketing communication is seen to be appropriate in developing...

Corruption will stall Big Four projects if not tamed now

The 2018 budget presented by National Treasury Cabinet Secretary Henry Rotich was aptly themed creating jobs, transforming lives and sharing prosperity in line with the government’s Big Four agenda on food security, manufacturing, affordable...

Leveraging on branding to woo Kenyan voters

Kenyan politics date way back, from the de facto one party State led by KANU to the acrimonious struggle for multi-partism. The country has witnessed its fair share of political contests, with the 2002...

Keeping the brand promise in Business growth

When a business builds trust, it builds the foundation of its brand. Many wonder how a business can build trust for their brand and make it a central tenet of the brand strategy. To do...

US intervention in Kenya? No thanks

That Amb. Mark Bellamy and Amb. Johnnie Carson are accomplished US diplomats is not in doubt. It may also be assumed that their relationship with Kenya as former Ambassadors in Nairobi gives them a...
Renowned scholar Prof Calestous Juma

Tribute to Professor Calestous Juma

When he, Calestous Juma, abruptly left his job at the helm of the Canada based Convention for Biological Diversity (CBD) for a teaching position at the prestigious Harvard University, all he wanted was, in...
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