By Christine Muchira
Chevrolet in partnership with One World Play Project Sunday launched their coast region Chevrolet One World Futbol distribution in Kilifi County, as part of its commitment to bring play and football to communities around the world.
The launch marks the second phase of the distribution of 5,700 soccer balls and over 65,000 field markers, courtesy of leading automotive manufacturer General Motors East Africa, through its Chevrolet brand.
In the coastal region alone, Chevrolet and One World Play Project will provide 20 One World Futbols and 220 field markers that are expected to benefit over 3500 students in schools and community projects in the region.
Speaking during the launch event at the Matsangoni Primary School in Kilifi County, General Motors Communication Manager, Mr. Dancan Muhindi noted that the project was initiated to transform the youth in communities in which the company operates. He pointed out that the Chevrolet soccer balls have been created using the latest technology to ensure durability and enhance continuity of play in marginalized communities.
Chevrolet has a long history of supporting soccer around the world, including currently sponsoring Manchester United which plays in the English Premier League, one of the world’s most successful soccer clubs.
As an official sponsor of One World Play Project, Chevrolet has since 2010 pledged to support the donation and distribution of 2 million Chevrolet-branded One World Futbols to youth in war-stricken zones, refugee camps, disaster areas and other underprivileged communities around the world.
“At Chevrolet we are committed to our youth and investing in the next generation. For many youth, we have been an integral part of their lives through our partnerships in entertainment and sports. We are now bringing these relationships to the grassroots through our project,” added Dancan.
The Chevrolet One World Futbol project kicked off in Kenya early this year during a launch event at the Kasarani Stadium where students from Nairobi and its surroundings received 200 soccer balls.
To date, One World Play Project and Chevrolet have donated 1.5 million One World Futbols worldwide impacting an estimated 45 million lives in over 90 countries. The balls are being used in programs that provide education, teach essential life skills and encourage conflict resolution to youth living in disadvantaged areas