Chrome is the new gin on the block

Kenya Breweries Limited today unveiled their latest offering in the spirits category, the new Chrome Gin.

Chrome gin is checking in at the very best of times; when gin is all the rage for Kenyans. The new Chrome gin s a smooth, crisp gin which is made in a distinct, authentic Kenyan style. Not only is it a quality product, but an affordable one too. While a 750ml bottle of gin can cost between KSH 1,200 and KSH 10,000, Chrome gin costs around KSH 600 bob for a 750ml bottle, and KSH 220 for a 250ml bottle.

Running with the tagline #MadeForTheseStreets, Chrome gin is the epitome of the spirit of the 18-30-year-old consumers. In addition, the brand has adopted a unique marketing campaign that reflects “Made for The Streets tagline by deploying regional based billboards such as #MadeForNai, #MadeForMeru #MadeForKilifi amongst other 20 billboards. Of course this is in order to reach a larger target audience.

The bottle is in an aspirational bold green pack and multi-coloured label. The product is available on E-commerce platforms, selected supermarkets, wines and spirits and bars. It is best served with a tonic.

 

Remember to drink responsibly.

  

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