County governments are set to begin intense tourism marketing initiatives highlighting key attraction sites in areas in their jurisdictions.
This move rides on product diversification to highlight sports and culture in the country’s tourism portfolio. This is expected to help Kenya realize her medium term target of 3 million tourist arrivals annually.
Kenya is estimated to have attracted 1.5 million tourists in 2017 while Tanzania came in close at 1.3 million arrivals. Despite this, a country like Zimbabwe recorded 1.8 million tourists arrivals while Morocco had 10 million tourist visits.
To boost the numbers, county governments are set to commence intense marketing initiatives of various tourist attraction sites in their respective regions in efforts to diversify the tourism product.
Local tourism stakeholders are calling for the adoption of globalized tourism marketplace standards so as to enable Kenya effectively compete globally.
Narok Governor Samuel Tunai says there is need to explore the uniqueness of local products, and scale up outreach to potential tourists creatively and innovatively.
Counties are expected to hold a joint tourist exhibition in July targeting both domestic and international tourists.