Couture launches Darling Runway Kenya, an annual platform about the business of fashion

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COUTURECouture Africa magazine, East Africa’s Pioneer Fashion Magazine, in partnership with Ajuma Ltd will be hosting a one-of-a-kind fashion experience on the 6th and 7th of April at the Two Rivers Mall and Sankara hotel dubbed Darling Runway Kenya. Ajuma Ltd [formerly City Models Africa] is a leading casting and model agency in Nairobi, Kenya. It is owned and operated by international supermodel Ajuma Nasanyana.

Couture Africa magazine founder, Olive Gachara says that Darling Runway Kenya shall be an annual event specifically focused on the Business of Fashion. It brings together key industry players; 16 showcasing fashion designers, the creative community and talent such as bloggers, photographers, writers, journalists and stylists as well as a troop of 75 models and a fleet of Black|up make-up artists and hair stylists. Designed to be more than a visually memorable affair.

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Darling Runway Kenya draws industry thinkers for a cross-section of intense workshops and conferences open to the public on Friday the 6th of April at the Two Rivers Mall Expo Hall. This will culminate in the ultimate roundtable that will include highly acclaimed South African designer Thula Sindi, beauty, hair and fashion professionals and will be moderated by Couture Africa’s Managing Editor and award-winning fashion journalist Carol Odero at Sankara Hotel prior to the official event launch at the same location.

Saturday 7th April will see 7 fashion shows take place every hour-on-the-hour at various locations around Two Rivers Mall and event title sponsor, Darling Kenya – East Africa’s Leading Hair Brand – will launch a collection of their latest trends, a compelling live lookbook created by their top partner hair stylists on the runway. This will be simultaneously done on the same runway models as they showcase the fashion designers. Worth an estimated KSh. 25 billion, the local hair market is home to 150,000 salons and growing. Darling has a salon partnership program that currently reaches over 20,000 salons across Kenya.

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To help realise this vision is Ajuma Ltd., founded and run by Kenya’s first supermodel Ajuma Nasenyana. “What made me come on board was my good relationship with Couture Africa magazine. They are outstanding when it comes to pushing fashion in Kenya.We all know models outside of fashion capitals pretty much struggle when it comes to making modelling a lucrative career. Ajuma Ltd. is constantly scouting and doing our absolute best to push potential high fashion models through to international platforms.” Ajuma’s scouting led her to the Kakuma Refugee Camp where she discovered two gems who will come to Nairobi and strut on the Darling Runway Kenya catwalks.

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Darling Runway Kenya shall bring the already vibrant Two Rivers Mall to an all new high, with a Darling Mobile Salon, Black|Up Make-up Booth, Couture Africa magazine custom covers, pop-up stores by the 16 Designers, mini Casting Sessions by Ajuma Ltd, select backstage access all wrapped up with a fashion party. This is an open access event with VIP priority parking within the mall and exclusive VIP seating at the runway shows.

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