Communications and Digital Economy Cabinet Secretary nominee Eliud Owalo has hinted at re-naming Kenya Broadcasting Corporation to Voice of Kenya.
Speaking when he appeared before the National Assembly Committee on Appointments, Owalo said something needs to be done to turn KBC around.
“It is ironical that KBC with its strong brand and wide network of infrastructure is today punching below its weight in the market place. I intend to revitalize the operations of KBC by rebranding it. I don’t understand the reason that informed the change of name from VoK to KBC,” He said.
He said if approved as CS, he will leverage on ICT to re-engineer the content of KBC so that it gets effective positioning in the market.
“I promise without fear of contradiction that the issue of KBC will not be one of the thematic areas of key of intervention but I will want to be held accountable by virtue of having a very clear performance indicator as far as turning KBC is concerned,” he told the committee.
And on staff motivation, Owalo said while KBC’s remuneration is regulated by the Salaries Renumeration Commission (SRC), the same should be informed by a job evaluation exercise.
“If KBC is turned around and has the ability to pay, then we can propose good salary terms for staff to SRC so that it can also attract the best talent available,” He said.
Owalo further said time is ripe for KBC to stop relying on exchequer for funding saying he will initiate innovative resources mobilization strategies if approved as CS.
“KBC has the widest network of infrastructure and needs to be revamped for turnover. This will include rebranding, strengthening the ICT infrastructure to benchmark with global market players,” He said.
The CS nominee has also vowed to continue with the Ajira digital program saying it is a mechanism of leveraging on digital platforms to create jobs for the youths.
He called for self discipline in the media industry saying everyone including social media users should exercise their freedom with utmost responsibility.
“I am not a strong proponent of curtailing media freedom but the way forward is that within the confines of the law and based on the output of stakeholder forums that I intend to initiate, we should be able to develop a common position on the way forward,” He said.