Fashion designers, beauty and lifestyle industries come together through various workshops at Darling Runway Kenya
Friday 6th April saw the fashion designers, beauty and lifestyle industries come together through various workshops held at Two Rivers Mall and Sankara Nairobi as Day 1 of Darling Runway Kenya kicked off. These conversations were key in discussing the past, present and future states of the industry with the vision of developing a strong creative economy. These workshops were open to the public and saw a wide array of youth attend – at no charge – to get much-needed information on their industries, as well as network amongst each other.
The Hairnomics workshop hosted by Darling Kenya was a discussion on the future of hair in Kenya and featured Muli Musyoka [the First I.A.T Certified Trichologist in East and Central Africa], Maureen Murunga [Founder and CEO of Amadiva Beauty Salons], Wambui JL [Creativeprenuer and founder of Hairpolitan Lifestyle, Kenya’s First Natural Hair Lifestyle Magazine] and Moses Maina [committee member of the Hairdressers & Beauticians Association of Kenya] moderated by Carol Odero [Managing Editor, Couture Africa Magazine]. This conversation focused on the stylist-customer relationship and real-life experiences of the same, with a strong emphasis on building trusting relationships with your hair stylist, as well as feeling free to challenge them as they grow and hone their skills.
Talent management firm Value Added Talent (VAT) ran the second workshop dubbed The African Renaissance, where the audience got to listen to the perspectives of new age Kenyan creatives in the Industry. These Kenyan creatives were art director Brian Msafiri, musical artiste Karun Mungai, photographer Dennis Kimutai, visual artiste Jebet Navaa and fashion designer Musa Omusi, moderated by vlogger Sharon Machira. There was a strong focus on how the fashion and entertainment industries fuse and come together to create an even larger macroeconomic industry filled will young expressive talent.
The third workshop was focused on the business of fashion and saw a lively conversation between creative directors and fashion designers Ogake Mosomi and John Kaveke, IP, Sports, Entertainment, Media and Fashion Law specialist Sarah Ochwada, Commonwealth Fashion Council Representative in Kenya, Sheena Frida as well as Kawira Kiruja from the Ministry of Industry, Trade and Cooperatives. The workshop was facilitated by Carol Odero and highlighted the importance of mentorship for upcoming designers and players in the fashion industry as well as a need for increased professionalism amongst said players.
The Final workshop doubled as a media briefing and was dubbed the Industry Leaders Panel Discussion featuring Victoria Kieti-Chesire the Head of Marketing, Dry Hair, Godrej Kenya, Creative Director & fashion designers Deepa Dosaja and Akinyi Odongo (who is also the founder of Fashion Agenda Africa), award-winning South African Designer Thula Sindi, Co-Founder and CEO of Vivo Wandia Gichuru and the Google country Manager Charles Murito. This workshop was moderated by Olive Gachara, the event brainchild and founder of Couture Africa Magazine. This very interesting dialogue narrowed down on the impact of technology on the fashion industry as well as the future and possibilities e-commerce provides to fashion designers.
This then culminated in an artistic cocktail launch of Darling Runway Kenya at the 2nd Floor Atrium at Sankara Hotel that was filled with models in Black-Panther inspired hair courtesy of Darling Kenya and avant-garde make-up courtesy of Black|up.