By Paul Koros
A study has been released that highlights the great potential of the Kenyan fashion industry as well as analyzing the impediments to sustainably integrating local fashion designers and small tailoring houses into the domestic retail platform.
Based on the findings, Equity Bank has unveiled a facility to finance players in the fashion industry realize their dreams.
Beauty is in the eye of the beholder.
This may be a cliché for many, but for the generation of budding fashion designers and tailors in Kenya, there is a lot of truth to the cliché.
For them, beauty can be greatly affected by what one adorns.
Their industry is currently valued at 33 billion shillings and creates over 300,000 jobs.
But the industry hasn’t quite hit the heights expected of it, in part due to financial constraints faced by upcoming fashion designers that prevent them from attracting and tapping into the global apparel value chains.
A study commissioned by Hivos East Africa analyzes the impediments of sustainably integrating local fashion designers and small tailoring houses into the domestic retail platform.
The study was undertaken in conjunction with Equity Bank with the lender unveiling a facility dubbed ‘Maridadi Business’ that will finance players.
In conjunction with the Association of Fashion Designers of Kenya, the designers will be provided with networking program trainings and platforms to market their designs.