11 fashion businesses to undergo incubation programme

The British Council gives grants to support fashion and creative businesses

Part of fashion designers in the 12-month incubation programme

The British Council is working with local fashion designers to boost the growth of a sustainable creative industry in the face of the Covid-19 pandemic through a programme aimed at developing their skills, knowledge and global networks.

In response to the COVID-19 pandemic and the challenges it poses on creative businesses in Kenya, the Creative DNA (CDNA) programme will make available 11 seed grants valued at Ksh3,580,000 from the initial Pre – COVID 19 allocation of five seed grants that were each valued at Ksh 655,000. This has been done to increase the ability of all participants to innovate and chart a new path for their businesses.

Led by Kenyan partner, Metta Nairobi, and supported by UK based partner Fashion Scout, 11 design businesses are undergoing a 12-month incubation programme until February 2021 that includes a Bootcamp, a digital fashion showcase, competitive seed funding and a UK study visit scheduled for 2021.

In response to the potential risks associated with a physical fashion showcase, the programme will be presenting an innovative, digital fashion showcase scheduled for an online launch in August 2020. With support from a Creative Director, each designer will have a curated digital room that highlights their work and inspiration. The showcase will increase the visibility of the 11 designers and ideally grow their customer base in Kenya and the UK.

Hanifa presented a virtual 3D fashion show, just this year in response to COVID-19.


The British Council’s Programme Manager Kenya and East Africa, Sandra Chege said, “COVID-19 presented an opportunity to reimagine the impact of this programme and work with partners to ensure the businesses receive the creative, financial and business support they need to withstand the impact of the pandemic on the industry. The cohort has put forward pragmatic plans for the seed funding and we look forward to working with the team to strengthen their skills and networks and make connections with their peers in the UK.”


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