Plans for the impending FIFA World Cup™ trophy tour in Kenya are in top gear ahead of the arrival of the trophy in the country on May 26th 2022.
The first phase of the FIFA World Cup™ trophy tour kicked off in Dubai last week and is expected to cover 22 countries between May and June, four of which are in Africa.
The African leg of the tour will kick off in Ethiopia where the trophy will be on display for two days between May 24th and 25th.
The trophy will be in Kenya on May 26th and 27th before moving to South Africa where football fans will get to view it from May 28th to 30th. It will then return to East Africa this time around in Tanzania on May 31st and June 1st.
“Preparations to receive the World Cup™ trophy on track as we continue to engage all stakeholders to ensure that we have everything ready to welcome the trophy when it lands in Nairobi.” Said Isabel Kariuki, Frontline Marketing Director, CocaCola East and Central Africa Franchise.
The trophy is expected to arrive in the country at 11:00am and will be received by various government officials and the Coca-Cola team.
The trophy will thereafter head to state house where President Uhuru Kenyatta will symbolically hoist it on behalf of Kenyans.
The public will have a chance to view the trophy on May 27th at Kenyatta International Convention Centre, KICC
Coca-Cola is giving away 3000 tickets to consumers who are participating in the ongoing FIFA World Cup™ Buy and Win promotion where they will get a viewing experience of the trophy in Nairobi.
Football fans and other members of the public who will be interested to view the trophy will be required to purchase a 1.25Litre or 2Litres of Coke, Sprite or Fanta at the entrance of KICC to be able to access the venue to view the trophy.
“We are encouraging our consumers to take part in the ongoing promotion for a chance to win VIP tickets to view the trophy. They could also get a chance to win a fully paid trip to Qatar to watch two World Cup™ matches live. We have prepared an unforgettable experience on that day, and we urge everyone to prepare to experience the magic of the FIFA World Cup™ trophy” Said Miriam Limo, Frontline Marketing Manager, Coca-Cola- Kenya.
This year, the FIFA World Cup™ Trophy will visit 51 nations with an ambitious programme to see the trophy visit all the 211 FIFA member countries by 2030.
The second phase of the tour is expected to be held in August and November and will take the 18 carat, gold,6.1kg trophy to the 32 nations that have qualified for the November 21st-December 18th showpiece.
African teams: Senegal, Tunisia, Morocco,Cameroon and Ghana are also in the race to win the football’s most prized trophy.
2022 FIFA WORLD CUP GROUPS
Group A: Qatar, Ecuador, Senegal, Netherlands
Group B: England, Iran, USA, Ukraine/Scotland/Wales
Group C: Argentina, Saudi Arabia, Mexico, Poland
Group D: France, Australia/UAE/Peru, Denmark, Tunisia
Group E: Spain, Costa Rica/New Zealand, Germany, Japan
Group F: Belgium, Canada, Morocco, Croatia
Group G: Brazil, Serbia, Switzerland, Cameroon
Group H: Portugal, Ghana, Uruguay, South Korea