Financial boost for Team Kenya as KBL injects Ksh.45Million into NOC-K kitty


The National Olympic Committee of Kenya,NOC-K, has entered into a partnership with Kenya Breweries Limited (KBL) making the brewer the official partner for Team Kenya during the Tokyo 2020 Olympic Games slated for 23rd July to 8th August 2021 in Tokyo, Japan.

This follows the company’s announcement of KSH45 million sponsorship to the team through the National Olympics Committee of Kenya (NOC-K).

“Kenya Breweries has been at the vanguard of connecting with Kenyans through sports. Our footprint in different sporting disciplines from athletics, football to golf and rugby dates back decades. We are confident the partnership with Team Kenya is another great opportunity to express our continued support for our sports men and women as they represent us in Tokyo” said  KBL Managing Director John Musunga

He shared his views on the role of sports in society singling out athletics for playing a key role in enforcing unity.

“The greatest impact of our athletes has always been that they always brings us together as Kenyans and put us on the global map. It is always a proud moment for every Kenyan every time our athletes take on the world stages, smashing and setting new world records and raising our flag high,” added Musunga.

Speaking during the event, Secretary of Administration in the Ministry of Sport, Ms. Josephine Onunga reiterated the government commitment to continue working with the private sector for sports development in the country.

“I would like to assure you of the Government’s commitment to continue working closely with the private sector to bring sports back to life following the challenges occasioned by the Covid-19 pandemic. We believe that public-private partnerships are key components in our efforts to building a stronger sporting ecosystem in the country from the grassroot to the national levels,” said Ms. Onunga.

She further revealed that the government had vaccinated all Olympic-bound athletes with the first dose, adding that plans are underway to provide the second dose in the lead up the games.

From- Left-KBL-MD-JOhn-Musunga-EABL-Head-of-Marketing-Innovations-Graham-Villiers-Tuthill-NOC-K-president-Paul-Tergat- Secretary-Administration-MS.-Josephine-Onunga during the unveiling of the KSH.45M sponsorship from KBL.


“The teams’ preparations are going on well despite the challenges occasioned by the Covid-19. We have managed to offer vaccines to all athletes heading to Tokyo and we are working closely with the Health Ministry to ensure that they get their second doses in the most appropriate time,” she added.

On his part NOC-K President Paul Tergat thanked KBL for their continued support, noting that the sponsorship will go a long way in ensuring adequate preparation Team Kenya for the games.

“We are grateful to KBL for their continued support to Team Kenya. It has always been an important partnership to us which we don’t take for granted. This sponsorship speaks to the brand’s continued commitment to the growth and development of athletics and sports in general in the country. We are pleased that KBL has continued to stand by us, even now, under the tough COVID-19 environment,” said Tergat.



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