By Jeremy Ogolla
Flame Tree Group has signed an agreement to acquire SuzieBeauty line of cosmetics, subject to regulatory approvals.
Flame Tree Group CEO Heril Bangera says the acquisition would complement its brands in the cosmetic category, pointing out that the firm will work with Suzie and her team to grow the brand.
Bangera said “We are delighted to add the SuzieBeauty colour cosmetics brand to be part of our premier colour cosmetics portfolio.
SuzieBeauty enjoys an outstanding reputation within its category and incredible awareness among beauty professionals and consumers alike.
Suzie Wokabi, founder of SuzieBeauty says the deal will enable her firm to share their products with more Kenyans.
She said: “We’ve always looked for opportunities to reach more people with our unique proposition on beauty, working with Flame Tree Group, we can broaden our reach and significantly grow our brand while remaining faithful to the founding principles of SuzieBeauty.”
Flame Tree Group has been realigning and refocusing its product portfolio for its cosmetics category for both skin care and hair care.
It recently acquired four brands from Beauty Plus Trading East Africa as it seeks to tap into the growing popularity of local cosmetics care brands within the mass-market.
The deal between Flame Tree Group and SuzieBeauty is subject to regulatory approvals from among others the Competition Authority of Kenya.