Global refurbished smartphone market fell 9pc in 2020

The global refurbished smartphone market fell 9% YoY in 2020, according to the latest Counterpoint Refurbished Smartphone Market Update.

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The market saw a dramatic 16% decline in the first half of 2020 compared to the first half of 2019.

It rebounded slightly in the second half of 2020 due to increases in new device sales and a very strong Apple iPhone launch cycle which helped the supply of devices in the secondary market.

All major countries and regions showed a decline for the full year of 2020, mainly due to COVID-19.

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Counterpoint focuses its refurbished smartphone market research on those devices which go through repairs and enhancements before being resold. Devices sold ‘as is’ are also tracked but not included in the refurbished market numbers. Refurbished smartphone volumes are important because these devices compete with new mid-tier devices.

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“New device sales fell by around 9% in 2020 due to COVID-19 lockdowns and related economic deterrents.  This reduced the number of upgrades and smartphones hitting the secondary market. The pandemic caused a significant number of smartphone owners to avoid or delay new purchases,” said Glen Cardoza Senior Research Analyst at Counterpoint Research.

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Exhibit 1: Key Country, Regional Refurbished Smartphone Growth Rates, 2020 vs 2019

Positive signs

The report showed that not all segments of the secondary market declined. Cardoza explained, “There were some bright spots in the refurbished smartphone ecosystem. Apple grew its share in the secondary market from 39% to 42%. There were some marketplaces in the secondary market which saw growth, such as Back Market and Recommerce. An increased number of new businesses dealing in preowned smartphones also sprang up. Despite the proliferation of 5G networks, average selling prices (ASPs) of refurbished LTE smartphones grew.”

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By TechMetro Africa eNews 


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