Kenyan Premier League clubs Gor Mahia and AFC Leopards have announced a new partnership deal with betting firm Betsafe.
The new deal penned on Thursday will run till 2023 when football resumes.
“This partnership will when football resumes offer our club substantial financial support from a strong and safe partner for the coming three years,” said Gor Mahia through a statement.
The sports betting brand Betsafe will be the official head sponsor and shirt sponsor for the two teams.
“We are happy to announce this deal with Betsafe. A very welcoming message to our fans that we have secured a long term financial support from a strong and safe partner. Our partner shares our passion and values about football and the excitement that comes with it,” said Gor Mahia Chairman Ambrose Rachier.
“We are very proud to announce this new major deal with the Betsafe brand, especially to our fans. For us, this sponsorship means everything, as it gives us a sense of security and works peace to be able to focus even more on becoming the best team in the country. With Betsafe, we have a reliable partner with a strong focus on responsible gaming and passion for football”, says Dr Dan Shikanda, Chairman AFC Leopards SC
The sports betting firm will enter the Kenyan market in the country in the next coming months with the aim of supporting community football.
“We will be launching in the Kenyan market very soon and our top priority is to support Kenyan football. Being a responsible gaming provider since the very beginning we aim to bring more engagement and excitement together with Leopards SC in the near future”, says Tom Bwana, PR & Partner Manager at Bet High (K) Ltd.