The Ministry of Tourism and Wildlife is targeting to raise Ksh. 100 million during the upcoming Magical Kenya Tembo Naming Festival slated for October.
Tourism and Wildlife Cabinet Secretary Najib Balala said proceeds from the inaugural event which will allow individuals to name selected elephants will go towards boosting conservation efforts of the endangered species.
“I wish thank the sponsors for embracing and being part of this noble course. Conservation of our wildlife resources remains key for us to ensure that future generations enjoy our country’s heritage, natural resources and the incredible species that live within it. Therefore, it is ideal that we are here as we commence the first step towards the event which aims to ensure we have funds to support conservation of our Elephants,” said Balala.
The event The Magical Kenya Tembo Naming Festival is also expected to highlight Kenya’s conservation efforts which is key to supporting tourism which is on recovery after being battered by COVID-19.
“This is strategic in terms of supporting tourism which is largely anchored by wildlife. Conservation is something that should be a concern for each and every one of us, and as such it is important that everyone plays a part. I would like to request like-minded individuals and organizations to join us in this noble course for this year’s inaugural event and for the years to come,” said Radier.
This comes as the ministry embarks on reducing the low tourism season period to three months in a new tourism classification plan due to take effect from next year.
CS Balala added that the government is also overhauling the national and game park entry fee by basing it on weather patterns.
The revised tourism calendar classification will see the low season restricted to the long rains season during the months of April, May and June while the remaining months would be categorized as the high season.
Balala was speaking when he received contributions towards the initiative from East Africa Safari Rally, Chandaria Foundation, Oltukai Lodges and African Wildlife Foundation at the KWS Headquarters Nairobi National Park.