Growth recorded in tourism conferences

By Julia Wanjiku

Kenya’s Meetings, Incentives, Conferences and Exhibitions tourism segment has recorded significant growth over the last two years, buoyed by stronger brand recognition, an improved security climate and higher capacity.

Kenya Tourism Board acting CEO Nzioka Mbithi says more incoming conferences will be positive for tourism, and will also create confidence in the sector.

Kenya has been putting in place various measures to improve tourism numbers in the country, key among them developing conference tourism.

In the last two years, Kenya has hosted global summits like the Global Entrepreneurship Summit, the World Trade Organization Conference, and the Agriculture for a Green Revolution Forum among others, which have borne much fruit for the sector which has been on a recovery path.

In addition to the Kenyatta International Convention Centre, the government has been planning to construct a 10,000 capacity convention centre at the Bomas of Kenya to support conference tourism.

The measures put in place have seen Kenya’s Meetings, Incentives, Conferences and Exhibitions tourism segment grow significantly in the last two years.

In September, a 10 member taskforce was formed to establish a convention Bureau to help market the country as a conference destination.

Mbithi says there are several large new business and city hotels in Nairobi that will cater for the increased demand for MICE as well as many resorts along the coast, which are providing for conference facilities as they develop their products.

KenInvest Managing Director Moses Ikiara says political stability and security remain a critical component of Kenya’s economic development which is important to tourists, but also to business visitors travelling to the country.

He reckons Kenya is poised for strong growth in both tourist numbers and foreign direct investment as a result of the various reforms undertaken in the country.




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