Infinix Mobility to focus on African market

By Stanley Wabomba

Smartphone and Tablet manufacturer, Infinix Mobility says it is focusing on the African market with considerable emphasis on Kenya as the country provides a dynamic market for technology.

Infinix Mobility Co-Founder and Managing Director Benjamin Jiang says the company is keen on creating devices that offer the best technological experience, while at the same time giving users reliability.

Infinix Mobility unveiled its latest Note3 handset which features among others fast-charge capability and fingerprint technology, which allows users to access their phones with secure high-level encryption as well as protecting sensitive data.

The company says these new features are as a result of the feedback received from users across the company’s key markets including, among others Kenya, Ghana and Nigeria.

The firm is banking on its factory-to-consumer strategy to manufacture cost friendly handsets with the aim of increasing the number of Kenyans who have mobile phones.

He says Infinix Note3 has been modeled around the unique needs of the firm’s customers, with the view of adapting technology to their lifestyles.

He says the evolution of mobile phone technology is currently being driven by the adaptability to the changing needs of consumers.


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