Infinix Zero 3 model launched in Kenya

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By Ronald Owili

Global Smartphone shipment is expected to continue with growth momentum as phone manufacturers engage in releasing devices that are appealing to consumers.

In 2015, a total of 1.4 billion smartphones were shipped and this is expected to rise to 2 billion by 2019.

For manufacturers, it is a scramble for market share. Infinix Mobility which has sold half a million devices in Kenya now seeks to carry out a major onslaught against its rivals with its Infinix Zero 3 model which the firm hopes will be a game changer banking on its 20.7 megapixel camera.

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From Samsung, to Apple, Microsoft, HTC, Sony, all are expected to release brand new devices in a cut-throat race to dominance. 

According to Tech analyst CCS Insight, developing countries are to drive Smartphone sales globally as the middle class expands and need for trendy devices. Global mobile phone market is expected to reach 2.35 billion units in 2019 of which 2 billion will be smartphones.

This year, smartphones shipments will increase slightly to 1.43 billion from 1.42 billion.

Kenya which is recording a rise in Smartphone sales with increased broadband penetration rate is seeing the likes of Infinix muscling their way to the top with its new device, the Infinix zero 3

Infinix Zero 3 comes with  20.7 megapixels rear, and 5.5 megapixels front camera, 16GB storage and 3GB RAM among other features the firm hopes will entice youthful buyers.

Although there is stiff competition in the middle range devices category, Infinix Kenya says its affordability will ensure the phone pose a challenge to other brands which will in turn boost sales.

He says Infinix will continue in research and development which involves hearing from consumers in a bid to ensure delivery of quality products at very affordable costs to Kenyans.

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