Iona becomes one of the new stars competing in the Arise Fashion Week 2020: 30 designers under 30
Kenyan fashion designer Iona McCreath of KikoRomeo has been selected as a finalist for Arise Fashion Week: The New Stars. After receiving thousands of applications, the final 30 under 30 designers were selected by a star-studded panel including South African Couturier David Tlale; Stylist and Creative Director Jenke Ahmed who has worked with the likes of Beyonce and Kanye West; as well as model Alton Mason, amongst many more powerhouses within the African Fashion industry.
Scheduled for 9-12th December 2020 in Lagos Nigeria, and streamed globally, the next generation of designers will showcase the best and brightest of fashion and style as they compete for $500,000 USD in prize money – $100,000 for first prize, $75,000 for runner up and $50,000 for 3rd place. All 30 will receive a selection prize of $5,000 and $5,000 more for the top 9.
UK International Model and Activist, Naomi Campbell has always been an intrinsic part of the Arise Fashion Week. She’s among leading industry experts and judges who will select the winning designers.
Speaking about being selected Iona McCreath said, “I’m so excited and very honoured to have been selected amongst so much talent! In taking part, I am representing all the people that have touched my creations – the farmers, spinners, weavers, dyers, painters, cutters, machinists, finishers, crocheters and embroiderers as well as administrators, transporters and many more who make up the wealth that is the fashion industry.
We love the arts and use our language and fashion skills to mentor and inspire people to be open-minded and to earn a living from creativity. The beautiful things we create, embolden the wearer, opening new paths and giving them the confidence to bring out their own authenticity. I am enjoying working in new ways with artisans in Kenya, many of whom have worked with my mum (Anne McCreath) for over two decades. I also enjoy collaborating with others in the visual arts, literature, theatre, film and music, all of them enrich our work.”
The Naomi Campbell backed competition will stream globally beginning 9th December.