Isuzu Motors Limited launches Isuzu East Africa

Multinational automaker Isuzu Motors Limited has launched Isuzu East Africa in Kenya.

This comes after the buyout of general motors’ 57% majority shares at General Motors East Africa (GMEA) in 2017.

Chairman of the Board Mr. Susumu Hosoi, Isuzu Motors Limited, was the Chief Guest at the event, and said during the event that he hopes to see Isuzu East African grow to be an integral location not only for the country but also for the East African region so that it will become a wonderful example for neighbouring countries.

Speaking at the launch ceremony, Mr. Hosoi noted that Kenya was an important market with great potential in Africa and added that Isuzu Motors Japan was keen to strengthen after sales business in Kenya by deepening linkages with Isuzu Motors International, based in Dubai whose service network covers Africa and Middle East.

He added that the key is to reinforce the service network that supports customers’ vehicle operations and promote the provision of more satisfying after-sales services.

He has so far expressed optimisms on the continued support and cooperation from Isuzu suppliers and dealers in serving customers.

It was said that the mission for Isuzu Motors working closely with Isuzu East Africa is to serve customers, encouraging and supporting them to use their products for a long time in Kenya and East African countries, as a reliable partner.

The Managing Director Isuzu East Africa, Rita Kavashe said that it had been an exciting journey for the company since it first announced that Isuzu Motors would acquire majority shareholding in GM East Africa.

He noted that Isuzu East Africa is starting out from a rich brand heritage spanning over 40 years that cuts across several sectors of our economy: from education, transport, PSV Transport, Agriculture, Construction, Health and Security.

Mr. Kavashe said that Isuzu had remained successful in the market over the last six years by focusing on their customer needs.

The brand has dominated the commercial segment in Kenya since 2012 with a market share of 51% in 2017

Delivering his official address at the event, the Cabinet Secretary Ministry of Industry, Trade and Cooperatives, Mr. Adan Mohamed, commended Isuzu Motors Limited for their commitment to Kenya he congratulated Isuzu Motors for their strong confidence in Kenya demonstrated by their investment in Isuzu East Africa.

The CS noted that the Kenya Government had over the years remained a strong supporter of local assembly and was keen to see the sector grow.

Isuzu EA officially changed its name from GM East Africa in July 2017 after attaining the required regulatory approvals.

The change of name was initiated when Isuzu Motors Limited acquired GM’s 57.7% shareholding in GMEA, changing its majority ownership.

The move, by Isuzu Motors, was aimed at increasing focus on the Isuzu brand that constituted 95% of GMEA sales.




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