Jack Daniel’s champions Kenyan bartenders with a virtual mentoring program.
One of the world’s top selling whisky brands, Jack Daniel’s, has successfully launched and executed a virtually-driven bartender’s mentorship program designed to provide Kenyan bartenders the opportunity to master their craft. The program known as Tennessee Campus, blessed 60 bartenders with a 360° educative and entrepreneurship project that covered all aspects of the bartending profession.
The hospitality industry has been one of the most highly impacted industries globally due to COVID-19 so the Tennessee campus came at such a crucial time. The bartenders were given the skills, insights and tools that will help them navigate the world’s new challenges. The bartenders were mentored on topics delving into: The art of entrepreneurialism, The art of creativity and delivering quality and consistency.
Tennessee campus was originally set to have kicked off in March this year in person but had to transition to an online format (for obvious reasons) that lasted three weeks. Participation was free and by invitation, and all participants were given a starter-pack that included data allowance, shopping voucher and other essentials to enable them to partake without any added burden.
For many of the participants this was an opportune platform to connect with many of their peers and industry insiders since the outbreak restrictions began. There will be another phase where each bartender will be encouraged to put their skills to the test on the digital platform. For this, they’ll be rewarded with monetary compensation as a means to help them generate much needed income.
We think this program will be a game changer. Don’t you?