Joan Kabugu, Black Rhino VR part of Meta’s Africa Day campaign

Africa Day is celebrated every year on May 25th.

Meta has launched its Africa Day campaign that highlights and celebrates Africans making a global impact. The campaign, dubbed ‘Made by Africa, Loved by the World’, was first launched in 2021 and is aimed at amplifying the voices and stories of people and businesses from across Africa that are impacting the world.

This year’s campaign highlights eight creators, innovators and Small & Midsize Businesses (SMBs) who are making a name for themselves not only in Africa, but globally, and are changing the way Africa is viewed on the international stage. As such, Kenyan filmmaker Joan Kabugu and Black Rhino VR, an award-winning Extended Reality Agency have been tapped for the campaign.

In addition to this, Meta will run a dedicated global and local Instagram campaign featuring partnerships with African content creators, a community Reels challenge, the development of a specially designed AR filter inspired by #AfricaMade, as well as a series of free open virtual training sessions via the Meta Africa page, dedicated to all SMBs and Creators from across Africa.

Speaking about the campaign Kezia Anim-Addo, Communications Director, Sub-Saharan Africa, said, “I’m truly excited to be bringing back ‘Made by Africa, Loved by the World’ for the 2nd year running. This campaign is about showcasing the incredible talent we have here on the continent, and the African people and businesses that are not only contributing to the global agenda, but are forging their own paths. At Meta, we remain invested in Africa, and know that this is home to some of the world’s most talented and inspired individuals, and we look forward to cahmpioninh some of these stories through our ‘Made by Africa, Loved by the World’ campaign.”


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