By Ruth Mutegi
The Kenya Broadcasting Corporation is the only established media house that has complied with the 40% local content threshold as prescribed by the Communications Authority of Kenya.
In a report commissioned by the Authority, 42 percent of the content aired by the national broadcaster, KBC is local, with 78 percent of this having been produced in house.
Media Houses in the country have been accused of airing too much foreign content that has done little to promote the Kenyan culture.
To curtail this, the Communications Authority of Kenya prescribed a Programming Code as stipulated in the Kenya Information and Communications Act providing that broadcasters be given one year to attain 40% local content, and 4 years to attain 60% local content.
With the deadline for the 40% local content threshold set to expire end of this month, the Authority reckons that only the Kenya Broadcasting Corporation has achieved the required threshold at 42 percent.
In this category, KTN achieved 38 percent local content, K24 achieved 35 percent, while Citizen and NTV achieved 33 percent and 31 percent local content respectively.
46 percent of Kenyans find content broadcast on TV offensive while 93 percent of content on radio has also been found to have swearing and strong language.
According to the report, 78 percent of the broadcast on tv has sexual content.
But even with digital migration, the report indicates that a majority of emerging stations do not have a variety in programming, there is a lot of repetition of programs aired, some of the programmes are low quality and boring and that some of the programmes are very childish.
Industry stakeholders have however voiced concerns on the cost of producing local content which they say may not be favorable for their businesses as they have less viewership and therefore reduced advertising revenues.
Strong language 93%
Sexual content 78%
- No variety in programming
- A lot of repetition of programs aired
- Low quality and boring programmes
- Very childish programmes
- Main content is music