The Kenya Broadcasting Corporation (KBC) is taking pride in its unmatched historical content on the country’s defining moments across all spheres.
From politics, culture to entertainment, the team currently leading the State Broadcaster’s transformation agenda believes that the country’s first media house has curved an unparalleled niche in the industry, especially with iconic content.
It is this content in the archives that the recently appointed Board Director Alex Matere says KBC will leverage to educate the public in efforts aimed at instilling national pride.
With the country entering into a gruelling electioneering period, Matere noted that the levels of patriotism and nationalism particularly among the youth have been dwindling.
He says the public broadcaster is keen to reverse this trend. He disclosed that KBC will pull all stops, particularly through programming to restore the fading patriotic fervour.
As part of its mandate to inform, educate and entertain, and having recently relaunched almost the entirety of its brands, Matere is promising the nation that KBC will continue to infuse creativity and innovation in its day to day operations for the benefit of all Kenyans.
“KBC is the custodian of all archived material of our republic since inception. The dreams of our founding fathers, the evolution of our democracy, social and cultural heritage broadcasted in liaison with URTNA that brought you the best music across Africa, education programs and many more are a reserve of KBC,” he noted.
He said KBC will remain an essential part of Kenya’s history and would continue reinventing and revamping to ensure it meets the needs of its audiences in a new era of changing technology.
“Definitely this has to be supported by creative and distinctive output that meets the expectations of the public with a robust digital strategy and innovation,” he said.
Matere said the broadcaster was open to working with other state institutions to principally push for ideals that foster nationhood.
Alluding to a government directive requiring civil servants to wear ‘Made in Kenya’ on Fridays as one of the ways to promote culture and heritage, Matere said the same can be extended across airwaves.
“There is need to foster patriotism and nationalism by having public spaces including but not limited to public institutions, public offices, hospitals, schools, waiting lounges tune in to KBC at all times,” he said
KBC last year rebranded its flagship brands bringing on board top talents and veterans on both radio and TV.