The Kenya Broadcasting Corporation KBC is set to undergo a major face-lift in the next five years to revamp its operations.
The government will oversee the implementation of the 5 year master plan which intends to improve the infrastructure at the public broadcaster to make it competitive and profit making.
The revelations were made on Monday morning when the newly appointed Cabinet Secretary in charge of ICT Joe Mucheru made a tour of KBC’s Broadcasting House in Nairobi.
The Ksh 9 billion rebranding and restructuring project will see KBC use its content in generating more revenue, an idea that the CS says will go a long way in placing KBC at the top.
The Managing Director Waithaka Waihenya said KBC is no longer the government’s propaganda mouth piece as it had been deemed before adding that the station upholds professionalism and editorial ethics.
The Cabinet Secretary urged the corporation to increase its reach to also target Kenyans in the Diaspora with its digital platforms as the world embraces ICT.
KBC’s Managing Director Waithaka Waihenya said the corporation will continue upholding professionalism and editorial ethics.