E-commerce revenue in Kenya is expected to hit Kshs 430 billion this year driven by robust government investments in digital infrastructure that have increased internet adoption, uptake of digital services and mobile money innovations.
Stakeholders in the ICT sector are pushing for the development of a national strategy to fasten the pace of growth of online business.
The onset of the Covid-19 pandemic saw most businesses and individuals embrace online services, helping drive the growth of sector
At the launching of the e-Commerce Readiness Report for Kenya, officials said Kenya is a pacemaker in e-commerce in Africa with combined revenues expected to hit US$ 3.6 billion by the end of this year.
Nonetheless, the absence of a National Addressing System, high cost of transactions, lack of trust and transparency among sector players, are among the e-commerce challenges.
Kenya is in the process of developing a National Addressing Framework which will anchor the establishment and implementation of a cohesive and integrated national addressing system.
The industry players are calling for the development of an e-commerce national strategy to address the digital skills gaps, fast-track implementation of key infrastructure projects such as the National Optic Fibre Backbone Infrastructure as well as enforce existing laws and regulations on e-commerce for desired outcomes.