By KBC Reporter
Kenya has joined the rest of the world in marking the World Anti-Counterfeit Day in a ceremony being held in Nairobi.
The World Anti-Counterfeits Day was established eight years ago to highlight ways of combating trade and dealings in counterfeits.
In his message, Trade Principal Secretary Dr. Chris Kiptoo said the government is banking on the marketers’ unique understanding of the consumers buying behavior to help demystify the appeal for counterfeit products.
In Kenya, the day is being marked at a Nairobi hotel.
The government has organized a symposium bringing together stakeholders with the aim of winning marketers to support anti-counterfeit efforts.
Dr. Kiptoo has underscored the role played by marketers noting that they have a unique understanding of the consumers buying behavior which is crucial in helping demystify the appeal for counterfeit products.
The day is being marked, a day after the Anti-Counterfeit Agency destroyed goods worth 100 million shillings at EPZ Athi River.
The destroyed goods that had been collected over the last three months comprised of fast moving consumer goods, electronics, clothing and stationery which were imitations of popular, local and international brands.
The agency is working with several government and private sector agencies to intensify surveillance against counterfeiting.
Last year, the Anti-Counterfeit Agency netted fake items worth 1 billion shillings among them counterfeit cigarettes valued at 55 million shillings.