Kenya’s Tourism Cabinet Secretary Najib Balala showcased the country’s tourism during the first briefing session ahead of the 14th United Nations Conference on Trade and Development (UNCTAD 14) in Geneva.
Kenya will host UNCTAD 14 between July 17 and July 22 at the UN headquarters in Nairobi.
The session will bring together Heads of State and Government, ministers and other prominent players from the business world, civil society and academia to tackle global trade and economic development issues.
Mr. Balala joined Foreign Affairs and International Trade Cabinet Secretary Ms. Amina Mohammed who led the Kenyan delegation.
Speaking to delegates representing the 194 UNCTAD member states he noted the conference would take place just at the beginning of the Wildebeest migration in Maasai Mara.
“Kenya is prepared to host this conference. I propose taking time either before or after the conference to sample what the country has to offer including the Maasai Mara migration which starts around the same time as the conference,” he said.
Kenya last hosted UNCTAD in 1976 and will be the first country to host the meeting twice. UNCTAD conferences take place every four years. he week-long Conference will feature ministerial debates, high-level round tables, thematic events, a World Investment Forum and a Civil Society Forum, among other events.
The event is one of the many high level international meetings expected in the country in 2016 including TICAD in August 2016.
“Kenya’s has been a host of choice for various international meetings, this has enhanced the country‘s brand through positioning in global platforms. The enhanced brand destination has been a positive contribution in recovering the tourism sector,” said Mr. Balala.
The CS was accompanied by PS, Mrs. Fatuma Hirsi and Kenya Tourism Board’s Ag. CEO Mrs. Jacinta Nzioka – Mbithi.