Kenya targets new markets in six month World Expo Dubai 2020

Kenya Export Promotion and Branding Agency (KEPROBA) has flagged off goods worth Ksh 63 million to Dubai as part of preparations for a six month World Expo Dubai 2020 which kicks off on the first of October. 

The Expo, which is slated to take place from 1st October 2021 to 31st March 2022, will give Kenya an opportunity to showcase its authentic products courtesy of the World Market Initiative program.

Kenya’s theme for the expo is ‘Feel the Energy’.

The categories of goods that were flagged off include coffee, tea, textiles, furniture, leather footballs, beauty products, coconut products, soap, sanitisers and assorted handicrafts.

The expo will enable exhibitors to sell unique and authentic products to visitors during the 6-months period of the Expo.

According to Austin Macheso, KEPROBA Pavilion Manager, Kenya is using this opportunity to tap into the United Arab Emirates market and the wider Gulf Cooperation Council (GCC) region which comprises Kuwait, Oman, Qatar, Bahrain, Saudi Arabia.

“This is one of the major events happening since the outbreak of Covid-19 in March 2019. Most countries were affected by the pandemic because the economies slowed down. We are now looking at this expo as a way to spur economic growth not only in Kenya but worldwide,” Macheso said.

By showcasing the products in the six-month expo, KEPROBA will spur growth in the economy by having a trickledown effect in terms of expansion of production capacity to export more to the region.

Akinyi Odongo, Founder Akinyi Odongi Kenya, on her part said she is looking forward to representing Kenya in Dubai and show that Kenya’s also have quality products.

“With the opportunity to showcase, we shall tell the Kenyan story and tell the African story. I implore other entrepreneurs to take advantage of the six-month expo to market their brand,” she said.

This exercise is being conducted by the agency through a logistics firm named Africa Freight Systems Limited which will ensure the country kiosk is well-stocked way before the kickoff of the Expo.

The multi-Agency Committee in preparation for the Expo has membership drawn from both public and private institutions.

Kenya Week activities which will be the climax of Kenya’s participation at the Expo include Valentine’s Day on-ground activation with the theme “From Kenya with Love” where Kenya plans to distribute 1 million stems of roses and summer flowers to Expo participants; Kenya’s Counties and Economic Regional Blocs Day that will focus on investment opportunities available.

  

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