By O’brien Kimani
Kenya is targeting to attract 2 million tourists in 3 years time following an aggressive marketing campaign and lifting of travel advisories.
Tourism Cabinet Secretary Najib Balala who is leading the Kenyan delegation attending this year’s International Tourism Bourse in Germany says the numbers will also be lifted by the various incentives Kenya has rolled out.
The expo has attracted 42 exhibitors from Kenya’s private sector and selected government agencies.
Kenya’s tourism sector has been in the past been battered by travel advisories imposed by the United States and Europe due to a series of terror attacks orchestrated by Somali based terror network Al Shabab.
This has seen the number of visitors plummet.
Figures released by the Kenya Tourism Board for the period between January to November 2015 indicate that air arrivals at Jomo Kenyatta and Moi international airports declined by 12.2 percent from 787,000 to 691,000 visitors.
CS Balala who leading a Kenyan delegation to this year’s International Tourism Bourse in Berlin the numbers will grow due to improved security and aggressive marketing campaign.
Balala told the meeting that the government has rolled out an incentive program targeting chartered flights landing at Kenya’s airports and cruise ship docking at the port of Mombasa.
Under this program, the government has waived landing fees for charter aircraft with 80 percent of the passengers terminating in Mombasa and Malindi for the next two years.
Over 40 exhibitors from Kenya are attending this year’s event in the German city of Berlin.
Four counties, among them Nairobi, Mombasa, Kwale and Uasin Gishu, are also participating in the fair.