Competitive prices, convenience and authentic products are the main reasons as to why Kenyans are embracing online shopping as opposed to brick and mortar shopping.
This is according to a survey conducted by Jumia Kenya whose Managing Director Sam Chappate says online market places are able to source for genuine products directly from manufacturers which helps cut out middlemen and hence offer competitive prices.
Affordability of internet enabled devises as well as increased broadband connectivity whereby 67 percent of the population is classified as internet users, has seen Kenyans increasingly choosing to go online to shop for anything they need.
And businesses have not been left behind with many now operating purely on the online market space to both their own benefit and clients as well.
Chappate says online market places are able to source for products directly from manufacturers hence access genuine goods that attract consumers to shop online.
By cutting out middlemen, saving space costs, in addition to competition between vendors, Chappate says online shopping sites are able to offer products at very competitive prices.
Jumia will next week roll out a sale campaign offering up to 50 percent discount on selected items.