The Kenya Film Classification Board (KFCB) has banned the airing of Fresh Fri cooking oil and Marie Stopes adverts on both television and radio.
KFCB chief executive Ezekiel Mutua said the Fresh Fri cooking oil advertisement has been banned for using lustful language and for using lustful language and being sexually suggestive
Speaking during a press conference in Nairobi, Mutua highlighted that the two adverts continued to air across TV stations yet they had not been submitted to the board for examination and classification for age appropriateness.
He added that Marie Stopes targets teenage girls by giving them alternatives to unwanted or unplanned pregnancies and has therefore been prohibited by the board.
“The board demands that the said adverts be pulled down immediately and should not be aired until they have been submitted to the board to determine age suitability,” underscored Mutua.
He also said that Marie Stopes should apologise to the public for airing such content without submission for examination and classification in line with the law.
The CEO further noted that the board has flagged some of these programs following close monitoring by the Broadcast Monitoring Unit (BMU).
“Our attention has been drawn to several adverts and programs airing on our local broadcast networks without compliance to the provisions of the Films and Stage plays Act Cap 522 of the Laws of Kenya and the Programme Code for free to air Radio and TV stations,” said Mutua.
Mutua highlighted some of the Radio shows like Maina and King’ang’i and Gidi na Ghost asubuhi as well as Wild Cut Soap Opera which is aired at 8:00 pm as some of the programs that contained adult content and should be aired past the watershed period.
According to the CEO, the board is concerned about the increased airing of unpleasant content by most free to air radio and TV stations in Kenya which is against the programming code. He added that the board is consulting with the Communication Authority of Kenya to ensure that this trend is stopped.
He cautioned media houses to adhere to the terms and conditions stipulated in their broadcast licenses and promote professionalism, adding that the board would continue sharing programming guidelines with the programming managers.
Mutua asserted that all adverts submitted to the board for rating and classification would be cleared without any delays.
The High Court, early May ruled that all advertisements as captured by section 2 of Cap 222 are films and therefore must be submitted to the board for examination and classification prior to broadcast.