By Stanley Wabomba
Kenya Tourism Board (KTB) has launched a six-month long marketing and promotional campaigns in major cities of India in a bid to increase tourist arrivals from the market by 21% after the campaign period.
The media campaign dubbed Kenya Kalling will be running in print, radio and on-line media platforms in cities of New Delhi, Mumbai and Bangalore.
Travel agents will be giving affordable travel packages and other incentives to the Indian travelers to visit Kenya during the campaign period in which KTB will spend over 20 million shillings.
The campaign launch is expected to position India as one of the fastest growing tourist source markets to Kenya. The country is now ranked the third best performing market after US and UK.
For arrival figures within the period under review (January to July 2016), India has posted a 35% growth of 37,597 arrivals up from 27,944 recorded last year in the same period under review.
While launching the campaign in New Delhi India yesterday, Kenya’s High Commissioner to India Florence Weche said the promotional campaigns will thrive will thrive with the long-standing cordial relationship between the two countries.
“The visit by Indian Prime Minister Modi Narendra to Kenya in July this year, besides boosting cordial ties between the two countries has largely helped in enhancing top of mind awareness of Kenya among Indians .This is also an endorsement and a show of confidence on the destination” said the ambassador.
KTB has invested over 20 million in campaign that will provide exciting travel deals including exclusive prizes and incentives to travelers in partnership with national carrier; Kenya Airways.
KTB acting Chief Executive Officer Jacinta Nzioka in her statement observed that India has recorded a remarkable grown as a tourist source market and has a potential to grow further.
“We have a line-up of activities targeting consumers as well as trade in this market whose accessibility to Kenya has been enhanced by seamless connectivity by KQ and other airlines,” she said.
She said that Kenya recently hosted Indian film makers from India to a promotional tour of diverse tourism products that Kenya has to offer presenting an opportunity for film makers to showcase the destination.
Safari, white sand beaches, water sports, Golf and other unique natural treasures as some of the key pulling attractions for new-age Indian travelers to Kenya.
“India is an important market for Kenya and we have proposed to invest more on other initiatives that would boost brand awareness through sports such as Cricket, MICE, golf as well as association with celebrities and other consumer brands”, said Nzioka