The Kenya Tourism Board (KTB) aims to increase its marketing activities in the growing middle eastern market by partnering with Kenya Airways, travel agents and the shareholders in the private sector.
In light of the recent launching of Mombasa to Dubai flights, there has been a rise in potential of the Middle East market, which KTB is smartly utilizing and tapping into, to additionally shore up inbound tourism into the country.
“The Middle-East market holds significant potential for the tourism sector. It is a high-spending market, and Kenya’s proximity to the Middle East, with short-haul flight duration of just five hours, makes it an easily accessible destination.
Moreover, Kenya Airways operates direct flights connecting Dubai and Mombasa four times a week, ensuring convenience and seamless travel experiences,“ said Victor Shitakha, KTB Director.
Travelers are said to enjoy a number of activities including leisure-city breaks, adventure, wildlife and safari, business, and visiting friends and relatives.
“KTB values its partnerships with travel agencies and is committed to exploring further avenues for growth and development in the Middle-East market.
Together with industry stakeholders, the aim is to position Kenya as the ultimate destination of choice for travelers from the Middle East and beyond, showcasing the country’s unparalleled hospitality and diverse tourism products,” he added.
With the growing need for leisure travels from the Middle East and the attractive packages offered, the direct flights will help boost travel into Mombasa hence better fast hand experience.
The partnership is said to raise awareness of the Magical Kenya Brand and increase sales during Prime Time Travels.