By Regina Manyara
The National Treasury should increase the budgetary allocation to tourism recovery efforts to 6 billion shillings in the next financial year to finance full recover of the sector.
Kenya Tourism Board Managing Director Betty Radier says the 5.2 billion shillings allocated in the current financial year has helped revitalize the sector but it is not to the expected level hence the board’s appeal for a 15 percent increase in allocations.
She says the cash would be invested in among others tourism marketing, product diversification and domestic tourism campaigns.
In the current financial year, the tourism sector was allocated 5.2 billion shillings to finance tourism recovery efforts as the state sought to boost arrivals and earnings to levels witnessed in the year 2011.
This saw tourism marketing agencies intensely market the country as well as roll out domestic tourism campaigns that seem to be paying off.
She challenged hospitality industry players to competitively price products in order to support domestic tourism.
Statistics indicate that holiday is the major reason of travel into Kenya, taking a 73 percent share of total arrivals with business and conference tourists contributing 14 percent of the arrivals.
Moreover, USA has overtaken UK, to become the highest source market for Kenya at 11.2 percent and 11 percent respectively. India comes in third with 7.3 percent of tourist arrival followed by Uganda at 5.8 percent and China at 5.5 percent.