By KBC Reporter
The Kenya Tourism Board plans to train 300 tourism operators based in South Africa on the niche tourism products in Kenya in a bid to help increase arrivals from that country by 20 percent by end of the year.
The training will be on products such as adventure and sports tourism that would give impetus to other marketing campaigns already mounted to attract holidaymakers.
The tourism generated 86 billion shillings last year and is among the top foreign exchange earners for the country.
After figures were hit following insecurity incidents blamed on Al-Shabaab, the government as well as the private sector has invested heavily in marketing the country as an ideal tourist destination.
This is bearing fruits, with tourists slowly gaining confidence in visiting tourist sites in Kenya.
Banking on this, the Kenya Tourism Board plans to train at least 300 tour operators and travel agents in major cities of South Africa on Kenya’s unique products.
This is aimed at increasing tourist arrivals from South Africa by 20 percent this year. South Africa is the leading tourist source market to Kenya in Africa with 30,000 tourist arrivals last year.
Speaking at the just concluded 2016 Indaba tourism fair in Durban, KTB Acting CEO Jacinta Nzioka said that training tour operators on Kenyan niche products such as adventure and sports tourism would give impetus to other marketing campaigns already mounted to boost arrivals.
The prospects of the South African market also received a boost following the announcement by the national carrier, Kenya Airways, that it will increase frequency by operating three weekly flights from Nairobi to Cape Town via Zambia, from July this year.
Nzioka said that the ease of access with a flight of less than 5 hours to Nairobi by Kenya Airways would be a pulling factor for segments such as, family, couples, and special interest groups.