By Beth Nyaga
US chocolate giant Mars has ordered a massive international recall of Mars and Snickers bars made at its Dutch factory after a piece of plastic found in one snack was traced back to the site.
Millions of chocolate bars were deemed possibly unsafe for consumption in 56 countries after a customer in Germany found a piece of red plastic in his Snickers bar last month.
The recall of the chocoholic snacks on Tuesday also affects Milky Way minis and some boxes of Celebrations. It hit most European countries, but it also extended as far as Vietnam and Sri Lanka in Asia.
The recall “only involves the products that are made in the Netherlands” at the Mars factory in the southern town of Veghel, Bijveld said, adding the products were mainly sold in the Netherlands and elsewhere in Europe.“As far as we know there are 55 countries involved,” Eline Bijveld, Mars corporate affairs coordinator for the Netherlands, told the AFP news agency earlier in the day, refusing to reveal the whole list.
Bijveld could not give the exact number of chocolate bars produced daily at the factory, but said about four million items were being recalled in the Netherlands alone.
Mars prides itself on having five billion-dollar brand names in its stable of 29 separate chocolate products, including M&Ms, Twix and Dove.
It is the first time it has had to recall products made at its Veghel factory, which opened in 1963 and employs some 1,200 people.