Mars Inc. shows support toward President Kenyatta’s manufacturing agenda

Written By: Beth Nyaga
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Mars Inc. supports President's Kenyatta manufacturing agenda
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Victoria Mars, board member and immediate former Chairperson of Mars, Incorporated who recently visited Kenya, met President Uhuru Kenyatta and expressed support for the government’s Big Four Pillars for inclusive growth which includes manufacturing.

Mars who was accompanied by senior executives said its subsidiary, Wrigley, and its global parent firm Mars, Incorporated view manufacturing – one of the Big Four pillars – as a great opportunity to transform Kenya into a competitive global economy and improve the lives of her people.

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“Your goal to boost local manufacturing is timely and offers an opportunity to expand employment and business opportunities for Kenyans, while building the country’s position as a leading industrial hub in Africa. As a local manufacturer, we are keen to work with you to achieve this objective,” she said during the meeting held at State House, Nairobi.

The former chair also briefed the President on various initiatives undertaken by her firm to provide social and economic opportunities for Kenyans; including program Maua, which currently has over 700 entrepreneurs; transforming their lives.

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The President reiterated his government’s commitment to offering incentives for the manufacturing sector to thrive in Kenya including lower cost of energy and modern infrastructure.

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He also commended Wrigley for the continued commitment to investing in Kenya notably the Ksh7 billion sustainably-built factory the company is building in Athi River. President Kenyatta said the new factory will not only create additional jobs but also provide opportunities for Small and Medium Enterprises in its expanded value chain.

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She added that the company was actively supporting social and economic initiatives to expand employment and business opportunities for Kenyans especially in low-income and rural areas. Key sectors of engagement include agriculture, through the Livelihoods Fund for Family Farming and the African Orphan Crops Consortium.

Also present were Cabinet Secretary for Industry, Trade and Cooperatives, Adan Mohammed and senior government officials.

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