Media houses put on notice over unauthorized radio promotions

Betting Control and Licensing Board (BCLB) has warned media houses that they risk fines for unauthorized promotion lotteries on their radio stations.

BCLB Director P.K Mbugi says the Board has noted a some level of abuse in the prize competition and short term lotteries where license holders enter into agreement with radio stations to carry out lotteries and prize competition and draws on their behalf contrary to the Betting, Lotteries and Gaming Act.

“This scenario has not only provided a fertile ground for unauthorized gaming activities but has also affected the general messaging of prize competitions and lotteries to a menial “send this and win that” without informing the public what competition or lottery they are engaging in,” said Mbugi.

Mbugi says the unauthorized gaming activities has turned some radio stations into betting shops while totally disregarding the watershed hours and the gaming advertisement guidelines.

The Betting, Lotteries and Gaming Act prohibits a licensee from transferring the conduct of the business to other than those authorized in terms of license unless approved by the Board.

“In order to address this abuse, radio stations will not be allowed to carry out any lottery or prize competition draw unless the said radio station has a gaming permit to do so,” added Mbugi.

License holders of lottery promotions are similarly required to conduct draws witnessed by BCLB officers as per the law and only engage radio stations for normal advertisement or promotions as per the prevailing advertisement conditions, the Board said.

BCLB has also directed licensees to ensure pay bill and account numbers are promoted in their names and not those of radio stations in a move that is expected to facilitate monitoring by the public and various government agencies in order to enhance accountability.

License holder also risk losing their permits failure to adhere to the set directive.

  

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