Meta launches tool to help Kenyan SMEs grow businesses online


Meta has announced it is rolling out a tool dubbed Facebook Business Coach to help Small and Medium Enterprises (SMEs) grow their ventures online.

The tool which has been launched in Kenya, South Africa and Nigeria, and other english-speaking countries will help entrepreneurs learn more about how to grow their business using Facebook, Instagram and WhatsApp.

The Facebook Business Coach which is available on WhatsApp, is a free-to-use, low data cost educational chatbot tool that users can interact with in a simple, conversational and convenient way, the firm said.

SMEs will also have access to automated, self-paced lessons that teach them how to establish a presence in today’s ever-evolving digital economy.

“In today’s social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success. At Meta, we’re passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing training they need through their mobile phones,” said Nunu Ntshingila, Regional Director Meta Africa.

The tool features a free curriculum platform, step-by-step courses and tutorials as well as helpful infographics, videos, and audio clips.

“Learning material is recommended based on the user’s needs and queries, with an option to navigate the curriculum via the menu. While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.”

Meta says the content available on the tool was created to assist business owners with multiple queries – from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.

The Facebook Business Coach educational tool on WhatsApp is available to any individual, representing one of the ways Facebook provides opportunities for education and business growth through its platforms.


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